I understand how to create meaningful products which people love to use
Industrial Design & Engineering
MSc Design for Interaction
at Delft University of Technology
The design of objects is no longer restricted to form, function, material and production.
Conceptual product design focuses on:
a user-centered design approach, a variety of qualitative and quantitative research and data gathering approaches, and visualisation techniques such as sketching, imaging and prototyping.
As a designer I like to work in multi-disciplinary teams to create new innovative concepts.
I consider myself T-shaped.
I work in the following fields:
A fresh and not-yet obvious understanding of customer beliefs, values, habits, desires, motives, emotions or needs that can become the basis for a competitive advantage.
Elicit latent human needs by contextmapping
And many more:
online surveys, shadow customers, contextual interviews, experience it yourself, one day in a life, ...
The human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology and the requirements for business success.
Corporations and their employees have their very individual reasons for doing what they do even though it might result in bad service.
Business model canvas
And many more:
stakeholders map, personas, empathy map, design scenarios, what if, storytelling, ...
Service Design & Test
Service Design helps to innovate or improve services to make them more useful, usable, desirable for clients and efficient as well as effective for organisations. It is a holistic, multi-disciplinary, integrative field.
Idea generation tools & co-creation
Test with users
Visualizing helps me thinking and communicating. The way and elaboration of the visual depends on the moment in the process and the goal.
Any form, as long as it communicates
A good communicator
Eager to learn, experiment and develop
Flexible & autonomous
Capable of dealing with ambiguity
I am always eager to learn more about creativity. This is based on my experience and on creative geniuses I like. Feel free to send me inspiration!
Creativity is often a process of drawing analogies between one body of knowledge and another.
If you have the same experience-bag as everyone else, you will make the same connections as everyone else.
Work with open-minded people who are willing to share ideas. It is important to work in a group where are no einzelgangers, jealous people or big ego’s. It doesn’t matter who comes up with an idea. Leave status behind. Like and trust the people you are working with. Use the power of each others associations, continue with each others thoughs and think along.
Be confident about your skills but be open for feedback and show your insecurity about the unkown. Create feedback moments while you are working. Only then you can grow as a group to a higher level. In the end pride and shame are close to each other. The biggest uncertainties can lead to the biggest pride. Don’t be scared to fail. Fear is the biggest danger of creativity.
Work in deadlines. It gives you the urge to converge and gives you REST to take a certain amount of time to diverge, to let your mind go. It forces you to kill your darlings. Leave out the unnecessary. Getting things done. Even though there is no external deadline, create personal deadlines all the time, which can also be just an hour to complete a task. Work as much as possible in time blocks without too much interference. Plan your life around these ‘flows’ of work.
Put your mind in a non-pressure state after getting input. Create a relaxed, playful and less purposeful context. Take short breaks while you are working. Take a shower or go bicycling. Give your mind as long as possible to come up with something original. Be comfortable with indecision. Get AWAY from your computer and try to make your process tangible, use your hands as much as possible although some processes are abstract.
Be interested in diverse creative disciplines and connect. People ask me always what I design. I designed: furniture, clothing, websites, buildings, electronical products, services, bags, shoes, jewelry, experiences, spaces... I love all creative disciplines where people put their passion in, like dancing, writing and music. There is a lot of overlap in the process of all disciplines and therefore it is important to learn form all fields. Furthermore, the combination of different fields or expertises lead lots of times to new innovative ideas: put different people together.
First, find your heroes. Always look for people or groups where you can learn from. Copy their way of working and thinking. Not to duplicate, but to try and to find your own way. Bands play covers, designers draw fonts, some writers even overwrite beststellers. Learn their handicraft and improve yourself.
I believe in the power of combining left and right brain.
I am an engineer.
I like mathematics. I analyze. I am logic. I categorize.
I am strategic. Always in control. Writer and speaker. I plan deadlines.
I am realistic
I am an artist.
I love colors. I paint, I draw, I sculpture. I like shapes. I studied photography at the Photo Academy Amsterdam. I film. I am a musician, I love to play cello and piano.
Always be part of an inspiring creative team;
a start-up or a bigger design-agency
Never stop learning
Design and research around the world. Have positive impact by design. Travel everywhere
Never stop exploring
Help people in less developed countries. Design for social impact. Not everything is about money
Never stop caring
Please contact me if we can mean something for each other
All images on this website I have drawn